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    Rodrigo Echeverria Pezoa

    Ingeniero Agrónomo, M.Sc., MBA., Ph.D.

    El doctor Rodrigo Echeverria es profesor Asociado y Director del Instituto de Economía Agraria de la Facultad de Ciencias Agrarias y Alimentarias de la Universidad Austral de Chile (UACh). En términos de cargos, ha sido Director de la Escuela de Agronomía, Secretario Académico y Decano de la Facultad (desde 2014 a 2020 durante dos períodos consecutivos).

    Es Ingeniero Agrónomo de la Universidad Austral de Chile, especializado en el área de administración de empresas (dos MBAs, uno en Chile y otro en el extranjero) y Doctor en Economía Agraria de la Oregon State University, Estados Unidos.

    Su línea de investigación está enfocada a la economía del comportamiento del consumidor (decisiones de consumo), el comercio agrícola internacional (las decisiones de exportación) y los modelos de elección. En esta línea ha participado en proyectos financiados por Fondecyt, Hewlett Foundation, DID/VIDCA-UACh.

     

    Es responsable de las asignaturas Comercialización Agropecuaria, Gestión de Empresas en la Industria Alimentaria y Comercio Agrícola Internacional.

    Agronomist, M.Sc., MBA., Ph.D.

    Rodrigo Echeverria is an Associate Professor and Director at the Institute of Agrarian Economics, Faculty of Agricultural and Food Sciences, Universidad Austral de Chile (UACh). He has previously held the positions of Director of the School of Agronomy, Academic Secretary, and Dean of the Faculty (from 2014 to 2020 for two consecutive terms).

     

    He obtained his Bachelor’s degree from Universidad Austral de Chile and completed two  MBAs, one in Chile and one abroad, specialising in the area of ​​business administration. He earned his Ph.D. in Agricultural Economics from the Oregon State University (USA).

     

    His research fields of interest focus on the economics of consumer behaviour (consumption decisions), international agricultural trade (export decisions), and models of choice. He has collaborated in projects funded by Fondecyt, Hewlett Foundation, DID/VIDCA-UACh.

     

    He is responsible for teaching the subjects of Agricultural Marketing, Business Management in the Food Industry, and International Agricultural Trade.

     

    Research Gate: https://www.researchgate.net/profile/Rodrigo-Echeverria-3

    Web of Science ResearcherID: ABG-1048-2020

    Línea de Investigación (Graphical Abstract)

    Consumer willingness to pay for cheese with a social sustainability attribute
    Consumers are willing to pay a price premium for a food product (cheese) with a social sustainability attribute. The figure shows that the mean willingness to pay (WTP) is 7.5% over the average price of cheese (in US dollars), although combining relevant variables and changing values over their range shows that firms can obtain up to a 12.9% price premium. Besides, results indicate that age, previous knowledge about social sustainability practices and income are the only variables that influence the WTP for a social sustainability attribute. It is important to note that firms must be aware that these results cannot be extrapolated to other foods because WTP is specific for each product. Therefore, any attempt to use these results in other products, especially if they are included as part of a commercial strategy, could lead to wrong results.

    Echeverría, R., Báez A., Sepúlveda E., & Charry, L. (2022). Consumer willingness to pay for cheese with a social sustainability attribute. Ciência Rural, 52(5), e20210181. https://doi.org/10.1590/0103-8478cr20210281

     

    Cabrera, R. P., Vera, M. B., Echeverría, R., Amtmann, C. & Pinochet, D. (2017). Caracterización de los agricultores urbanos en la comuna de Valdivia, Región de Los Ríos, Chile. Idesia, 35(2), 27-32. http://dx.doi.org/10.4067/S0718-34292017005000012

     

    Echeverría, R., Moreira, V. H., Sepúlveda, C. & Wittwer, C. (2014). Willingness to pay for carbon footprint on foods. British Food Journal, 116(2), 186-196. https://doi.org/10.1108/BFJ-07-2012-0292

     

    Echeverría, R. & Moreira, V. (2013). Factors that influence the decision to produce exportables in the Chilean agricultural sector. Revista de la Facultad de Ciencias Agrarias UNCuyo, 45(1), 185-197.

     

    Aguirre, V., Echeverría, R., Olmedo, C. & Blanco, G. (2013). Farmer strategies to face labor shortages in Chilean agriculture. Ciência Rural, 43(8), 1529-1534. https://doi.org/10.1590/S0103-84782013000800030 

     

    Morales, L., Echeverría, R. & Barrera, M. (2013). Factors that determine the use of contract farming by southern Chilean farmers. Revista Ciencia e Investigación Agraria, 40(1), 43-53. https://doi.org/10.4067/S0718-16202013000100004

    UACH – VT (2021-2022). Country of origin: the role of cognitive dissonance in the Chilean beef market. Investigador Responsable.